Everything deviating from the norm inevitably calls attention to itself and lingers positively in the memory. Our brains are apparently so designed that they indeed notice the norm yet don't pay it much attention. Therefore, memories of uninspired advertising fade very quickly. It is hence our prime aim to position our unique company unmistakably with a unique corporate communication. But we don't do this only for our own ends, but rather to support our efforts to convince you of our abilities. The colour yellow thereby plays an important role and there’s a good reason for this.

According to health physician Dr. Michael Spitzbart, the colour yellow acts against stress – in just 30 seconds. He advised taking a short break when there’s too much stress and concentrating on a yellow object. The colour "yellow" even promotes good moods and refreshes the mind. Certain ingredients in bananas multiply these characteristics many times over.